Startup Help, Expertise, Wisdom and Resources For Startups and Entrepreneurs

David Skok

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Top Stories by David Skok

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This post is applicable to any kind of business. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company. Since SaaS businesses (or any other subscription-based business) are different from standard software businesses, there are some interesting elements that we will uncover. Think of your company as a machine One way to look at how companies work is to imagine them as a machine that has Outputs,... (more)

Two Excellent Startup Presentations

Readers of this blog will likely really enjoy the following two presentations that discuss lessons learned by the founders of both DropBox and Xobni. There are lots of great lessons to be learned here. Dropbox Startup Lessons Learned From Zero to a Million Users – Dropbox and Xobni lessons learned ... (more)

Understanding the Customer Buying Cycle & Triggers

This article looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective. The Customer Buying Cycle A simple way to [...] ... (more)

Consumerization of the Enterprise By @BostonVC | @CloudExpo [#Cloud]

Consumerization of the Enterprise – Phase 2 Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.' For those of us working in the enterprise, it's actually the reverse, "They promised us 140 characters, instead we got Workday." Since 2010, SaaS applications were supposed to "consumerize", but as anyone who has used the majority of SaaS applications released prior to 2014 knows, they are still clunky, punishing interfaces that happen to be hosted in someone else's datacenter. 2014 is proving to be the year where this cha... (more)

Battle In The Making

Portals, e-commerce sites, B2B commerce and so on...we're witnessing unprecedented demand for e-business solutions of every stripe as companies rush to put their businesses on the Web. With Y2K now out of the way, this has become the top IT priority. In the past many of these solutions have been built on top of IRM (Internet Relationship Management) products such as Vignette and BroadVision whose primary specialization has been content management and personalization. For early Web sites, mostly serving up static content, this was sufficient. But once the basic site is up and run... (more)