Startup Help, Expertise, Wisdom and Resources For Startups and Entrepreneurs

David Skok

Subscribe to David Skok: eMailAlertsEmail Alerts
Get David Skok: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by David Skok

In my talk at the 2017 SaaStr Annual conference, the goal was to offer a simple model of a SaaS business and highlight key areas for optimization within the SaaS funnel. Watch the video presentation to learn the key levers a CEO can pull to make the greatest impact to their business. (video from SaaStr Annual 2017)... ... (more)

2016 SaaS Survey Infographic

The forEntrepreneurs 2016 SaaS Survey Infographic highlights key metrics from this year’s SaaS Survey and includes links to advice and insights on improving these metrics. You can find the full 2016 SaaS survey results here: Part 1 covers growth rates, go-to-market trends and cost structure. Part 2 dives into a comparison of application delivery methods, operational costs, gross margins,... ... (more)

Consumerization of the Enterprise By @BostonVC | @CloudExpo [#Cloud]

Consumerization of the Enterprise – Phase 2 Consumer VCs like to make light of the Founders Fund mantra ‘We wanted flying cars, instead we got 140 characters.' For those of us working in the enterprise, it's actually the reverse, "They promised us 140 characters, instead we got Workday." Since 2010, SaaS applications were supposed to "consumerize", but as anyone who has used the majority of SaaS applications released prior to 2014 knows, they are still clunky, punishing interfaces that happen to be hosted in someone else's datacenter. 2014 is proving to be the year where this cha... (more)

Startup Killer: The Cost of Customer Acquisition

In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit. Failure to get product/market fit right is very likely the number 1 cause of startup failure. However in all these articles, I have not seen any discussion about what I believe is the second biggest cause of startup failure: the cost of acquiring customers turns out to be higher than expected, and exceeds the ability to monetize th... (more)

Designing Startup Metrics to Drive Successful Behavior

Great companies are almost always run by great management teams. And great management teams know that the only way to improve a process is to start by measuring it. Good metrics should also be actionable, and drive successful behavior. In this post I hope to help show how to figure out which metrics matter the most, and how to design them in such a way as to drive behavior that will lead to the results that you want. This post is applicable to any kind of business. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company. S... (more)